Accepting 2 new Clients
Accepting 2 New Clients
Accepting 2 New Clients
Trusted by founders.
Marketing That Works
Even When You Don’t
Even When You Don’t
Because growth isn’t supposed to depend on your time —
only on your system.
Category Control
One Story
No Randomness
Category Control
One Story
No Randomness
Brutal Simplicity
In-House Execution
Result Pressure
Brutal Simplicity
In-House Execution
Category Control
One Story
No Randomness
Category Control
One Story
No Randomness
Brutal Simplicity
In-House Execution
Result Pressure
Brutal Simplicity
In-House Execution
(
)
We build the marketing system that growing founders need — so demand becomes consistent, sales cycles shorten, and growth stops relying on luck.
We build the marketing system that growing founders need — so demand becomes consistent, sales cycles shorten, and growth stops relying on luck.
Strategy & Positioning
Strategy & Positioning
Strategy & Positioning
Demand & Growth System
Demand & Growth System
Demand & Growth System
Content & Visibility Engine
Content & Visibility Engine
Content & Visibility Engine
Why Founders Struggle
The Problem
0+
0+
Marketing Levers Analyzed
0+
0+
Strategic Audits Completed
1M+
1M+
in ad spend overseen
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
01
/ 03
The System Problem
Most founders don’t fail because of content — they fail because their marketing has no underlying structure.
Majed Klein
Founder, TheCustomerConcept
02
/ 03
The Narrative Problem
When the narrative breaks, the content breaks. Weak positioning is the real bottleneck — not creativity.
Chiara Klein
Co-Founder, TheCustomerConcept
03
/ 03
The Demand Problem
You can’t buy your way out of a broken system. Even €1M+ in ad spend won’t work without a coherent demand engine.
Majed Klein
Founder, TheCustomerConcept
(How Founders Succeed)
The Solution
We identify the real bottlenecks behind your marketing performance. Clear insights. No guesswork.
01
/ 03
AUDIT
Phase
01
Role
Strategic Auditor
Focus Area
Positioning Review
Narrative Mapping
Content Analysis
Demand Assessment
We identify the real bottlenecks behind your marketing performance. Clear insights. No guesswork.
01
/ 03
AUDIT
Phase
01
Role
Strategic Auditor
Focus Area
Positioning Review
Narrative Mapping
Content Analysis
Demand Assessment
We identify the real bottlenecks behind your marketing performance. Clear insights. No guesswork.
01
/ 03
AUDIT
Phase
01
Role
Strategic Auditor
Focus Area
Positioning Review
Narrative Mapping
Content Analysis
Demand Assessment
We build a strategic foundation that aligns message, market and growth. A blueprint designed for scale.
02
/ 03
STRATEGY
Phase
02
Role
Strategy Architect
Focus Areas
Category Definition
Strategy Blueprint
Message Development
Engine Planning
We build a strategic foundation that aligns message, market and growth. A blueprint designed for scale.
02
/ 03
STRATEGY
Phase
02
Role
Strategy Architect
Focus Areas
Category Definition
Strategy Blueprint
Message Development
Engine Planning
We build a strategic foundation that aligns message, market and growth. A blueprint designed for scale.
02
/ 03
STRATEGY
Phase
02
Role
Strategy Architect
Focus Areas
Category Definition
Strategy Blueprint
Message Development
Engine Planning
We operationalize your growth system with consistent execution, content, and demand generation — reliably, fast, and data-driven.
03
/ 03
OPERATE
PHASE
03
Role
CMO Operator
Focus Areas
Content & Distribution Systems
Campaign Execution
Performance Tracking
System Optimization
We operationalize your growth system with consistent execution, content, and demand generation — reliably, fast, and data-driven.
03
/ 03
OPERATE
PHASE
03
Role
CMO Operator
Focus Areas
Content & Distribution Systems
Campaign Execution
Performance Tracking
System Optimization
We operationalize your growth system with consistent execution, content, and demand generation — reliably, fast, and data-driven.
03
/ 03
OPERATE
PHASE
03
Role
CMO Operator
Focus Areas
Content & Distribution Systems
Campaign Execution
Performance Tracking
System Optimization
Introducing The Customer Concept Method™
What we do
Demand-Resonanz-Engine™
Market Perception Mapping™
Customer-Back Strategy™
Analyze how the market actually sees you today — and create the perception shift needed for trust, clarity, and authority.
Positioning Profile
Opportunity Map
Narrative Shift Blueprint
Demand-Resonanz-Engine™
Market Perception Mapping™
Customer-Back Strategy™
Analyze how the market actually sees you today — and create the perception shift needed for trust, clarity, and authority.
Positioning Profile
Opportunity Map
Narrative Shift Blueprint
Demand-Resonanz-Engine™
Market Perception Mapping™
Customer-Back Strategy™
Analyze how the market actually sees you today — and create the perception shift needed for trust, clarity, and authority.
Positioning Profile
Opportunity Map
Narrative Shift Blueprint
MARKET CLARITY
MARKET CLARITY
MARKET CLARITY
(Intro)
Meet Majed
You don’t need another marketer.
You need an Operator.
Most marketers deliver content.
Operators build systems.
I don’t optimise posts —
I engineer demand psychology.
I don’t run campaigns —
I build engines that create compounding revenue.
I don’t guess —
I diagnose what drives buying behaviour.
That’s why The Customer Concept exists.
Not to „market“ you —
but to make the market choose you.
Founder, The Customer Concept
2025-Now
CMO Operator, Jetstream Dubai
2025-2026
Content & Project Manager, Roland Berger
2023-2025
Business Development, AHK
2022-2023
(Intro)
Meet Majed
You don’t need another marketer.
You need an Operator.
Most marketers deliver content.
Operators build systems.
I don’t optimise posts —
I engineer demand psychology.
I don’t run campaigns —
I build engines that create compounding revenue.
I don’t guess —
I diagnose what drives buying behaviour.
That’s why The Customer Concept exists.
Not to „market“ you —
but to make the market choose you.
Founder, The Customer Concept
2025-Now
CMO Operator, Jetstream Dubai
2025-2026
Content & Project Manager, Roland Berger
2023-2025
Business Development, AHK
2022-2023
(Intro)
Meet Majed
You don’t need another marketer.
You need an Operator.
Most marketers deliver content.
Operators build systems.
I don’t optimise posts —
I engineer demand psychology.
I don’t run campaigns —
I build engines that create compounding revenue.
I don’t guess —
I diagnose what drives buying behaviour.
That’s why The Customer Concept exists.
Not to „market“ you —
but to make the market choose you.
Founder, The Customer Concept
2025-Now
CMO Operator, Jetstream Dubai
2025-2026
Content & Project Manager, Roland Berger
2023-2025
Business Development, AHK
2022-2023
(Credentials)
Verified Experience
(Credentials)
Verified Experience
(Partnership Options)
Choose Your Partnership Level
Done-With-You
Collaborative system-building with you + your team. I architect the system — you execute with guidance.
Delivery Time
depends on scope 4-8weeks
Book Your Call
Category strategy workshops
Messaging & content frameworks
Content review & optimization
Team enablement & training
Done-For-You
Full CMO-Execution for founders who want the system built end-to-end. You get a complete growth engine — strategy, content, systems, demand. You operate. I build.
Delivery Time
Typically 4-8 weeks
Book Your
Strategy Call
Category & narrative development
Weekly content production (LinkedIn/YouTube)
Demand engine setup (funnels, email, CRM logic)
Performance optimization & reporting
(Partnership Options)
Choose Your Partnership Level
Done-With-You
Collaborative system-building with you + your team. I architect the system — you execute with guidance.
Delivery Time
depends on scope 4-8weeks
Book Your Call
Category strategy workshops
Messaging & content frameworks
Content review & optimization
Team enablement & training
Done-For-You
Full CMO-Execution for founders who want the system built end-to-end. You get a complete growth engine — strategy, content, systems, demand. You operate. I build.
Delivery Time
Typically 4-8 weeks
Book Your
Strategy Call
Category & narrative development
Weekly content production (LinkedIn/YouTube)
Demand engine setup (funnels, email, CRM logic)
Performance optimization & reporting
(Partnership Options)
Choose Your Partnership Level
Done-With-You
Collaborative system-building with you + your team. I architect the system — you execute with guidance.
Delivery Time
depends on scope 4-8weeks
Book Your Call
Category strategy workshops
Messaging & content frameworks
Content review & optimization
Team enablement & training
Done-For-You
Full CMO-Execution for founders who want the system built end-to-end. You get a complete growth engine — strategy, content, systems, demand. You operate. I build.
Delivery Time
Typically 4-8 weeks
Book Your
Strategy Call
Category & narrative development
Weekly content production (LinkedIn/YouTube)
Demand engine setup (funnels, email, CRM logic)
Performance optimization & reporting
(FAQs)
Your Questions, Answered
Helping founders remove friction, gain clarity, and make confident decisions.
Why not just hire a full-time marketer?
How long does it take to see results?
Most founders feel the clarity shift in 1–2 weeks. Early traction appears in 4–6 weeks, full system performance in 8–12 weeks.
What if I don’t have a marketing team?
How much time do I need weekly?
What’s the difference between consulting and what you do?
Is this suitable even if my brand isn’t big yet?
(FAQs)
Your Questions, Answered
Helping founders remove friction, gain clarity, and make confident decisions.
Why not just hire a full-time marketer?
How long does it take to see results?
Most founders feel the clarity shift in 1–2 weeks. Early traction appears in 4–6 weeks, full system performance in 8–12 weeks.
What if I don’t have a marketing team?
How much time do I need weekly?
What’s the difference between consulting and what you do?
Is this suitable even if my brand isn’t big yet?
(FAQs)
Your Questions, Answered
Helping founders remove friction, gain clarity, and make confident decisions.
Why not just hire a full-time marketer?
How long does it take to see results?
Most founders feel the clarity shift in 1–2 weeks. Early traction appears in 4–6 weeks, full system performance in 8–12 weeks.
What if I don’t have a marketing team?
How much time do I need weekly?
What’s the difference between consulting and what you do?
Is this suitable even if my brand isn’t big yet?
Let's Connect
Got a project in mind?
Let's make something happen together
Let's Connect
Got a project in mind?
Let's make something happen together
Let's Connect
Got a project in mind?
Let's make something happen together